Genuine, honest client feedback is critical to the success of any business, and that includes banking. This makes an annual survey conducted by Forbes Magazine and the analytics firm, Statista, particularly relevant to Fidelity Bank clients. For the second year in a row, Fidelity has been rated one of the top three banks in Pennsylvania and one of the Best In-State Banks in 2019. The study included more than 25,000 participants who were asked to rate banks in Pennsylvania on various criteria, including customer satisfaction, level of trust, and quality of digital services. Only the top 2.8% of all U.S. banks made the ranking. This rating speaks volumes about the culture of Fidelity Bank and its commitment to its clients. It also indicates that the Fidelity Model Experience is fulfilling its mission. It’s a model that may be of interest to current and prospective clients, and fellow business owners, in the region and beyond.
What is the Fidelity Model Experience?
Fidelity Bank developed the Model Experience as part of its strategic plan with a focus on building a performance-based corporation. Bankers are given the training and resources they need to focus on cultivating relationships with their clients as their primary goal. In this environment, the transactions that naturally result from building those relationships become secondary. It’s what is known in the industry as Relationship Banking.
What this means to the client.
Many banks offer similar products, so when consumers research which bank will best meet their needs, they should consider what kind of experience they want. If personalized service is a priority, a bank with a relationship-based culture will likely be a good fit.
Enter the Fidelity Model Experience.
In this culture, Fidelity Bankers work actively to sustain an environment that promotes ongoing success through relationships, integrity, innovation, passion, and commitment. They are highly trained and knowledgeable while pursuing continuous mastery of their respective areas. They are encouraged to take the time to get to know their clients personally, and they’re able to act as advisors, providing customized solutions to financial issues. The scope of their service far exceeds processing transactions. Fidelity Bankers are invested in the success of their clients, and their communities.
How it all comes together.
To create a professional, but not intimidating, environment that inspires customers to trust and rely upon their Bankers for financial guidance and services, the Fidelity Model Experience encompasses a few key elements worth noting:
Daniel J. Santaniello, President and CEO, of Fidelity Bank, publishes Financially Fit with Fidelity, your guide to financial well-being, every Thursday. If you’re interested in a financial topic we haven’t yet covered or want to subscribe to our emails, please feel free to drop us a line at blog at fddbank dot com. We would love to hear from you.