Senior Vice President and Chief Marketing Officer
Joann Marsili is Senior Vice President and Director of Marketing and Sales at Fidelity Bank. With over 25 years of marketing and sales management experience, her background includes strategic planning; sales strategy, execution and management; marketing communications; e-commerce and digital delivery; product development; marketing research; and retail banking.
As member of the senior management team at Fidelity Bank, she is responsible for setting the strategic marketing direction for the Bank, including corporate communications, marketing analysis, marketing communication and public relations. Additionally, she has overseen the development of digital delivery, including building online account opening platforms for deposits, mortgages and consumer loans. The department has been named a top 50 Bank in Social Media and continues to support record growth, customer growth and retention, and brand awareness.
Active in the community and her profession, she currently serves on the board of Meals on Wheels; the Lackawanna County Commission for Women; is a member of the University of Scranton’s Marketing Program Advisory Council; serves on various committees of the Greater Scranton Chamber of Commerce, and is an advisory member and instructor to the American Bankers’ Association’s School of Bank Marketing. Formerly, as a board member and fundraising chair of the Susan G. Komen Northeast PA Chapter, she led the effort on the organization’s 20th and 25th Anniversary Galas.
Ms. Marsili is a graduate of The Pennsylvania State University as well as the ABA School of Bank Marketing. She earned and retains the professional designation of Certified Financial Marketing Professional (CFMP).
She was named a “Top 25 Women in Business” in 2008 by the Northeast PA Business Journal.